Community Liaison (Healthcare Marketing Specialist)

Are you passionate about making a positive impact on the lives of patients and their families? Do you believe in the power of education, empowerment, and compassionate care in the healthcare industry? If so, Sonder Healthcare is the place for you! The Community Liaison is responsible for managing all aspects of marketing/sales, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES Directs all daily marketing operations and implementation of marketing/sales initiatives.
Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assures he/she adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Assists the Executive Director/Administrator in establishing organization volume projections in establishing allocations for the marketing department.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Builds and monitors community, customer, payer and patient perceptions of Sonder Hospice Care as a high quality provider of services.
Provides strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Sonder Hospice Care markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sonder Hospice Care.
Monitors and reports cost-effectiveness of marketing efforts.
POSITION QUALIFICATIONS At least three (3) years experience in health care marketing, preferably in home care.
At least one year experience in sales preferred.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates excellent communications, negotiation, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Must be licensed with an automobile that is insured in accordance with state and/or organization requirements and is in good working order.
Our Mission: At Sonder Healthcare, we're on a mission to empower patients and families on their journey to recovery.
Our goal is to provide them with the knowledge and skills needed to manage and live independently at home after illness or surgery.
We're committed to facilitating a smooth and successful recovery process, ensuring that our patients can regain their health and independence.
Why Join Sonder Healthcare? Meaningful Work: When you work with Sonder Healthcare, you're not just taking on a job; you're becoming a part of a team dedicated to making a real difference in people's lives.
Our mission is more than just words; it's a calling that drives us every day.
Collaborative Environment: We foster a collaborative and supportive work environment where your ideas are valued, and your contributions are recognized.
We believe that the best solutions come from working together as a team.
Continuous Learning: At Sonder Healthcare, we understand the importance of personal and professional growth.
We encourage and support ongoing learning and development for all our team members.
Inclusivity and Diversity: We celebrate diversity and believe that it enriches our organization.
We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered.
Career Advancement: We provide opportunities for career growth within the organization.
Your success is our success, and we're invested in helping you achieve your professional goals.
Community Impact: By joining Sonder Healthcare, you'll become an integral part of a company that's positively impacting the healthcare landscape and the communities we serve.
If you're ready to embark on a fulfilling journey with us and help patients and families regain their independence and health, we invite you to apply to Sonder Healthcare today.
Together, we can make a real difference in healthcare and people's lives.
Job Types: Full-time Salary: Starting at $60,000 per year Benefits: Flexible schedule 401(k) Dental insurance Health insurance Vision insurance Paid time off Referral program Travel reimbursement Medical specialties: Home Health Hospice & Palliative Medicine Schedule: Choose your own hours Work Location: Hybrid