Admissions and Marketing Director

POSITION DESCRIPTION Responsible for maintaining admission guidelines, marketing programs, obtaining applicant information, screening applicants, completing admissions process and resolving resident concerns during transition to center.
Responsible for developing census and quality mix by providing prospective residents and/or responsible parties, and referral sources with appropriate information and assistance to the nursing center.
QUALIFICATIONS •College degree preferred.
• Sales experience, particularly in health care services, products or pharmaceuticals is desirable.
• Familiarity with long- term care and/or health care services useful.
• Presents professional image through appearance, behavior and speech.
RESPONSIBILITIES • Maintains admissions guidelines and actively participates in writing, updating, and recommending changes to admissions criteria, policies and procedures.
• Markets programs and facilities by preparing and providing information, answering questions and conducting tours with prospective residents and/or responsible parties, and referral sources.
• Handles walk-in or telephone inquiries and invites referral source to nursing center; completes inquiry electronic system for admissions, Medicare facts, and room rates; Gathers nursing information from e-discharge system, or floor nurse at hospital.
• Ensures financial verification is accurate and complete before the resident is admitted to the Facility thus assisting in reducing accounts receivable.
• Screens prospective residents by comparing resident's condition to admission criteria; evaluating and accepting or rejecting residents; referring residents and family to other programs and institutions.
• Resolves resident/family dissatisfactions by investigating concerns; recommending changes in service policies and procedures.
• Maintains necessary knowledge of served market areas, resident origin, and major referral sources.
• Assists with census development efforts by making quality contact (telephone, e-mail, other) with referral sources.
• Manages incoming inquiries, as needed, dependent on sales model (i.
e.
central intake) • Uses clinical inventory to evaluate residents for admission; when necessary, visits prospective residents in the hospital and makes assessment regarding his/her suitability for admission in the nursing center, when required; Contacts Social Services Department to verify eligibility; Contacts insurance companies to determine or verify coverage; Meets in center with families upon or before admission to sign paper work, timely and accurately; Records information that identifies physician and resident, type of accommodation required, insurance coverage, and date of admission, inspects resident’s room prior to admission, active role in morning kick off meeting.
• May assist Administrator in contacting families after admission and discharge to personally determine satisfaction; Provides timely follow-up on family or guarantor complaints and problem solves with residents and/or staff.